Viewing conflicts through the eye of Counterinsurgency COIN – Since 2007
This is nothing new. Go back a while to early 2006, and you have the state department announcing a new “funding opportunity” called the “Syria Democracy Program“. On offer, grants worth “$5m in Federal Fiscal Year 2006”. The aim of the grants? “To accelerate the work of reformers in Syria.”
These days, the cash is flowing in faster than ever. At the beginning of June 2012, the Syrian Business Forum was launched in Doha by opposition leaders including Wael Merza (SNC secretary general). “This fund has been established to support all components of the revolution in Syria,” said Merza. The size of the fund? Some $300m. It’s by no means clear where the money has come from, although Merza “hinted at strong financial support from Gulf Arab states for the new fund” (Al Jazeera). At the launch, Merza said that about $150m had already been spent, in part on the Free Syrian Army.
Merza’s group of Syrian businessmen made an appearance at a World Economic Forum conference titled the “Platform for International Co-operation” held in Istanbul in November 2011. All part of the process whereby the SNC has grown in reputation, to become, in the words of William Hague, “a legitimate representative of the Syrian people” – and able, openly, to handle this much funding.
Building legitimacy – of opposition, of representation, of intervention – is the essential propaganda battle.
In a USA Today op-ed written in February this year, Ambassador Dennis Ross declared: “It is time to raise the status of the Syrian National Council”. What he wanted, urgently, is “to create an aura of inevitability about the SNC as the alternative to Assad.” The aura of inevitability. Winning the battle in advance.
A key combatant in this battle for hearts and minds is the American journalist and Daily Telegraph blogger, Michael Weiss.
One of the most widely quoted western experts on Syria – and an enthusiast for western intervention – Michael Weiss echoes Ambassador Ross when he says: “Military intervention in Syria isn’t so much a matter of preference as an inevitability.”
Some of Weiss’s interventionist writings can be found on a Beirut-based, Washington-friendly website called “NOW Lebanon” – whose “NOW Syria” section is an important source of Syrian updates. NOW Lebanon was set up in 2007 by Saatchi & Saatchi executive Eli Khoury. Khoury has been described by the advertising industry as a “strategic communications specialist, specialising in corporate and government image and brand development”.
Weiss told NOW Lebanon, back in May, that thanks to the influx of weapons to Syrian rebels “we’ve already begun to see some results.” He showed a similar approval of military developments a few months earlier, in a piece for the New Republic: “In the past several weeks, the Free Syrian Army and other independent rebel brigades have made great strides” – whereupon, as any blogger might, he laid out his “Blueprint for a Military Intervention in Syria”.
But Weiss is not only a blogger. He’s also the director of communications and public relations at the Henry Jackson Society, an ultra-ultra-hawkish foreign policy thinktank.
The Henry Jackson Society’s international patrons include: James “ex-CIA boss” Woolsey, Michael “homeland security” Chertoff, William “PNAC” Kristol, Robert “PNAC” Kagan’, Joshua “Bomb Iran” Muravchick, and Richard “Prince of Darkness” Perle. The Society is run by Alan Mendoza, chief adviser to the all-party parliamentary group on transatlantic and international security.
The Henry Jackson Society is uncompromising in its “forward strategy” towards democracy. And Weiss is in charge of the message. The Henry Jackson Society is proud of its PR chief’s far-reaching influence: “He is the author of the influential report “Intervention in Syria? An Assessment of Legality, Logistics and Hazards”, which was repurposed and endorsed by the Syrian National Council.”
Weiss’s original report was re-named “Safe Area for Syria” – and ended up on the official syriancouncil.org website, as part of their military bureau’s strategic literature. The repurposing of the HJS report was undertaken by the founder and executive director of the Strategic Research and Communication Centre (SRCC) – one Ausama Monajed.
So, the founder of Barada TV, Ausama Monajed, edited Weiss’s report, published it through his own organisation (the SRCC) and passed it on to the Syrian National Council, with the support of the Henry Jackson Society.
The relationship couldn’t be closer. Monajed even ends up handling inquiries for “press interviews with Michael Weiss“. Weiss is not the only strategist to have sketched out the roadmap to this war (many think tanks have thought it out, many hawks have talked it up), but some of the sharpest detailing is his.